Porsche responds to disparity in Canada by slashing 2008 prices
Filed under: Car Buying, Porsche
Thanks to a commenter on our previous post about the $2B class-action lawsuit being filed against automakers over the price discrepancy between cars sold in the U.S. and Canada, we learned that Porsche Cars North America is the first automaker to announce that it will be sharply reducing the prices of its vehicles sold in Canada. Overall, the price of a 2007 Porsche model compared to a 2008 will go down a full 10%, so a 2007 Cayman that cost $69,600 in Canada last year will cost $63,500 today. Unfortunately, a 2008 Cayman in the U.S. still only starts at $49,400, but at least it’s something.
Peter Schwarzenbauer, President and CEO of Porsche Cars North America, Inc., said yesterday in a press release, “We cannot ignore our customers and dealers in Canada who can look to the U.S. and recognize a substantial price difference.” Unfortunately, this ginormous price difference still remains, as we illustrate after the jump. Porsche released a list of the new and old pricing for all of its models, but we went through the list and added the current MSRP for each vehicle in the U.S. The differences in price were so large to begin with that a 10% price drop across the board does little to reduce the disparity.
Nevertheless, Porsche does deserve props for at least acknowledging the disparity, though we aren’t sure its actions to alleviate it will stop many from crossing the border to pick up their sports car from Stuttgart.
[Source: Porsche]
Continue reading Porsche responds to disparity in Canada by slashing 2008 prices
Permalink | Email this | Comments
Click here to advertise on the Worlds largest Blog Advertising Network
