GM backs off in-store Malibu vs. Camry comparos
Filed under: Car Buying, Sedans/Saloons, Chevrolet, GM, Honda, Toyota
When news came back in May that GM would encourage Chevy dealers to have a Camry on hand for customers to compare directly to the forthcoming Malibu, we lauded the company for walking the walk. Similarly confident in the Saturn Aura, the General ran a program earlier this summer in which Aura shoppers were offered comparison drives in both the Honda Accord and Toyota Camry. According to GM, the Saturn program was a success, and Aura sales rose during the promotion. Despite that, the Malibu vs. Camry deathmatch is now officially DOA.
No specific reason has been given for the change of heart. A GM spokesperson says only that “it’s been off the table for quite some time” and that “it wasn’t the best approach” for the Malibu. The (undoubtedly significant) costs associated placing comparison vehicles in the 4,000+ Chevy dealers was said to not be a factor in the decision.
[Source: CNNMoney]
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