Dodge will remain in NASCAR under Cerberus
Filed under: Motorsports, Marketing/Advertising, Dodge
Not that there was a lot of speculation about Dodge possibly dropping out, but Dodge’s senior manager for motorsports, Mike Deahanty, says the brands presence in NASCAR will remain under Chrysler’s new ownership by Cerberus Capital Management. Petty Enterprises and Evernham Motorsports have both renewed their contracts with Dodge.
Top Speed, however, says sponsorship for the Evernham team, which currently includes Dodge dealers and the United Auto Workers, could change, with Budweiser rumored to be interested in paying Kasey Kahne to wear its red livery.
So rest easy, NASCAR Dodge fans. You’ll still be able to see Dodge Chargers (or at least machines with Charger written across the nose) roaring around in circles.
[Source: Top Speed]
Read | Permalink | Email this | Comments
