New Dodge marketing director has SRT roots
Filed under: Marketing/Advertising, Dodge
When some us of think Dodge, we think performance. And that’s as it should be. In the past few years, the automaker has blessed us with rides that are wholly American, whether it’s the Charger, the Viper or any of the SRT-infused vehicles that roll of the line. So why not build off that image?
It seems that some of the heads of Dodge see their company in the same light, and have decided to make the director of marketing for the Chrysler group’s SRT offerings the main man in charge of promoting Dodge. Michael Accavitti has swapped titles and is now the brand manager for Dodge and the SRT wing. We think it’s a smart move, but we’ll reserve final judgment until we see how the Chrysler buyout affects the brand.
[Source: Automotive News - Sub. Req.]
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F, now there’s a letter that says high performance, don’t it? Lexus must have figured that all the good ones were taken, so why not just go with the first letter of FAST. No doubt, the GS-F will be a rocket. It better be, if it wants to try kicking sand in the face of the M5. The artist’s rendering gives a credible estimation of what kind of styling *ahem* enhancements might accompany the increased athleticism in the GS’s chassis, and the increased power under the hood. We guess that the GS-F will need to call some attention to itself to help build street cred, but if the actual car looks anything like the rendering, there’ll be no stealth bombing for you.
