Dodge highlights the “La Femme” at Chrysler museum for mom’s day
Filed under: Etc., Chrysler, Dodge
Over the years, a number of cars have come to be known as “Chick Cars”, often to the consternation of their manufacturers who have sometimes found it difficult to sell the same cars to male customers. Generally these were not designed specifically to appeal to women, it just turned out that way. In fact, usually when carmakers try to create a car aimed at women, they fail miserably.
One of the early attempts at creating a car for women came from Chrysler. In 1955, it introduced a version of the Dodge Custom Royal Lancer that the marketing mavens felt women would crave. Over two years of production, roughly 2,500 Dodge La Femmes were built before it disappeared into the annals of automotive history. The Walter P Chrysler Museum has now resurrected one 1955 La Femme and will be displaying it this weekend in honor of Mother’s day along with 65 other historic Chrysler vehicles. The Chrysler museum is in Auburn Hills at the DaimlerChrysler headquarters complex.
If you’re got a mom that’s into autos, you can find out more information about in Chrysler’s press release after the jump.
[Source: Chrysler]
Continue reading Dodge highlights the “La Femme” at Chrysler museum for mom’s day
Read | Permalink | Email this | Comments
Click here to advertise on the Worlds largest Blog Advertising Network
