Hyundai Genesis - Korea’s Lexus? Hyundai Prepares Luxury Car for US Market
Though Hyundai has surprised many over the last few years with its aggressive pricing, warranty, and competitive features, it has not yet ventured into the sacrosanct territory that puts everyone on notice that you’ve “arrived” as an automaker and a brand. That’s right, a full-fledged luxury car. Granted, Hyundai has had the home-market Equus sedan, and offers the competitively-equipped and priced Azera sedan, but neither have stared Lexus, BMW, or Infiniti in the face and said, “It’s on!”
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