Subaru’s U.S. offensive begins, new CEO appointed
Filed under: Hirings/Firings, Subaru
Just one day after Subaru revealed that the U.S. market would play a pivotal role in its new five-year plan, the company has announced a new leader for Subaru of America. Effective April 1st, Tomohiko Ikeda (shown) will assume the role of CEO of Subaru of America, replacing Kunio Ishigami who held the post since June of 2004. Ishigami is retiring after leading Subie to three record sales years in a row and achieving 200,000 sales in 2006.
Ikeda had already worked for Subaru of America as vice president from 1988 to 2002 before becoming corporate vice president of Fuji Heavy Industries according to Automotive News, so the man has some insight into what makes the automaker’s U.S. unit run.
[Source: Automotive News, Subaru]
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