Dodge offering free HEMI for trucks in February
Filed under: Trucks/Pickups, Marketing/Advertising, Dodge, Earnings/Financials
After a soft sales month in February, Dodge is planning to bounce back with a new “National Truck Month” campaign for March. As part of the campaign, customers buying a Ram 1500 or Dodge Durango can opt up to the 5.7L HEMI V8 for free, an option that normaly costs about $1,700. In anticipation of the campaign, Dodge dealers have reportedly stocked up on Rams and Durangos equipped with the popular engine.
We’re still compiling all the sales numbers reported by each automaker for the month of February, but can tell you that the Chrysler Group was off about 8% last month, with Ram sales down 4% and sales of the Durango off 43%.
[Source: Dodge]
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