Taurus: Ford’s Squandered Opportunity
This week, a veritable icon of the American automotive landscape will pass into the annals of history. The Ford Taurus, which at one time was considered a revolutionary vehicle for the domestic auto industry and, indeed, the global automotive marketplace, is being phased out in favor of newer, more modern successors in the form of the Five Hundred and Fusion. So why did America’s quintessential midsize sedan not enjoy the same evergreen reputation and appeal as the Camry and Accord?
Originally Syndicated from The Car Blog
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